In the mid 50's a decision was made to move the Bushells Head Office. Employees at the time state that the main reason for deciding to move west was the belief that the city itself was expanding that way. Several sites were examined before the current Concord site was chosen. According to records the purchase date is identified as being on Christmas Eve, 1956 and was for 85,000 pounds ($170,000).

It is believed that a timber yard was operating on the site prior to the purchase, with a weatherboard building along one boundary leading onto a jetty sitting on piles. Apart from this the site was substantially clear and ready for immediate development, so indicative plans were drawn up and spray drying equipment and six instant coffee extractors were ordered from America.

The initial design of the Concord factory was to accommodate tea packing and warehousing. Indications are that some tea production commenced at the Concord site early in 1958 and that the equipment was transferred from The Rocks. The Newcastle tea plant was closed in 1963, as progressively were the other factories in Perth, Queensland and Victoria.